A direct message to CEOs, ExCo members, and senior leaders. You expect the organization to change. You expect speed, ownership, accountability, adaptability. You have approved the strategy. You have funded the initiative. You have made the announcement. And yet, nothing really shifts. When this happens, most leadership teams reach the same conclusion: “People are resistant.” They are wrong. According to neuroscience—and what we repeatedly observe in complex transformations— t

As long as #digitaltransformation failure rates are still unexpectidly high (McKinsey reports a nearly 75% figure), #changemanagement...