You Are Not “Supporting” Change.You Are Either Leading It — or Blocking It.

A direct message to CEOs, ExCo members, and senior leaders.

You expect the organization to change. You expect speed, ownership, accountability, adaptability. You have approved the strategy. You have funded the initiative. You have made the announcement. And yet, nothing really shifts.

When this happens, most leadership teams reach the same conclusion:

“People are resistant.” They are wrong.

According to neuroscience—and what we repeatedly observe in complex transformations—the most threatened people in change are often the most senior ones. Not because they are incapable.But because change hits their SCARF harder than anyone else’s.

SCARF: The Real Reason Change Stalls at the Top

The SCARF model explains five core social drivers that shape our behavior:

• Status

• Certainty

• Autonomy

• Relatedness

• Fairness

Change threatens all five. And at the C-level, those threats are existential, not operational.

STATUS: “My authority is no longer what it used to be.”

Transformation redistributes power:

• Expertise moves closer to customers

• Decisions decentralize

• Long-held authority is questioned by design

You may say you want empowerment.But when decisions come back “wrong,” you step in.

Not because teams failed.But because your status was silently challenged. Status threat produces control behavior.Control behavior destroys empowerment. This is where most transformations quietly die.

CERTAINTY: “I am accountable for outcomes I can’t fully predict.”

Modern change is:

• Iterative

• Experimental

• Non-linear

That directly conflicts with the executive contract:

“Be confident. Have answers. Reduce risk.”

So leaders demand clarity too early.Roadmaps become fiction.Ambiguity is labeled incompetence.

When leaders cannot tolerate uncertainty, organizations stop learning.

AUTONOMY: “I carry responsibility but feel less in control.”

Ironically, transformation often reduces executive autonomy:

• New governance models

• External advisors

• Transparency you didn’t ask for

The result?Late-stage overrides.Parallel decision-making.Invisible veto power.

Teams feel it instantly.

Nothing undermines change faster than leadership interference disguised as alignment.

RELATEDNESS: “Am I still part of the ‘in-group’?”

Change creates new tribes.New language.New heroes.

Many executives experience quiet isolation—and never name it.

Instead, they distance themselves.Sponsorship becomes symbolic.Presence becomes occasional.

Distance breaks trust faster than disagreement ever could.

FAIRNESS: “Why is everyone changing except us?”

Employees notice:

• They are trained, coached, measured

• Leaders are exempt, busy, untouched

Executives feel overexposed.Teams feel the system is rigged.

Both are right.

Fairness is not intent. It is perception.

The Question No One Asks the C-Suite

“How is this change threatening you?”

Until leaders answer that honestly:

• Sponsorship remains ceremonial

• Commitment stays verbal

• Engagement never becomes visible

What Real Executive Sponsorship Looks Like

Not town halls.Not slogans.Not delegating “change leadership.”

Real sponsorship is behavioral exposure:

• You redefine your status publicly

• You sit inside uncertainty without rushing to control

• You respect governance you approved

• You stay present when it’s uncomfortable

• You change first—and visibly

The organization will never go further than the leader’s nervous system allows.

Final Reality Check

Change does not fail because people resist. It fails because leaders unconsciously protect themselves from threat instead of transforming with the system they lead.

Go on and

SCARF Executive Self-Assessment on Change Leadership

Rate each statement from 1 (Strongly Disagree) to 5 (Strongly Agree).

Status

1. I am comfortable when my decisions are openly challenged in change forums.

2. I actively credit others for outcomes I previously owned.

3. I do not step in to “fix” decisions simply because I would have decided differently.

Status Risk Signal:High scores = evolving authorityLow scores = unconscious control behavior

Certainty

4. I can sponsor initiatives without needing a fully defined end state.

5. I openly admit when I do not yet know the answer.

6. I reward learning even when outcomes fall short.

Certainty Risk Signal:Low scores = premature closure, false clarity

Autonomy

7. I respect governance models even when I disagree with outcomes.

8. I avoid making parallel or informal decisions outside agreed structures.

9. When I intervene, I do so transparently.

Autonomy Risk Signal:Low scores = hidden veto power

Relatedness

10. I spend time with teams experiencing the change—not only leadership peers.

11. I feel comfortable being seen as part of the learning process.

12. I remain present when tension or resistance appears.

Relatedness Risk Signal:Low scores = emotional distancing

Fairness

13. I hold myself to the same behavioral expectations as the organization.

14. I actively seek upward feedback—and act on it.

15. I participate personally in change-related learning.

Fairness Risk Signal:Low scores = credibility erosion

Reflection

·       Which SCARF dimension feels most threatened for me right now?

·       What behaviors might my team interpret as resistance?

·       What am I asking others to do that I am not doing myself?

“Your role is not to “support” change. Your role is to be changed by it first.”

The WizzSense team