Researchers have been studying the factors that influence us to say “Yes” to the requests of others for over 60 years. There can be no doubt that there’s a science to how we are persuaded, and a lot of the science is surprising.
When making a decision, it would be nice to think that people consider all the available information in order to guide their thinking. But the reality is very often different. In the increasingly overloaded lives we lead, more than ever we need shortcuts or rules of thumb to guide our decision-making.
Watch the video and learn some great hints by Dr. Cialdini in order to get others say "yes":